Sustainability and Scalability of Business: Theory and Practice


Adam Jabłoński (Editor)
Associate Professor, WSB University in Poznań, Faculty in Chorzów, Poland

Series: Business Issues, Competition and Entrepreneurship
BISAC: BUS072000

The modern mechanisms of strategic management are created by the dynamic changes which occur in today’s business environment, which differs radically from how it operated a few years ago. In many cases, organizations do not fight for competitive advantage, but mere survival. The key determinant of business operations is ensuring continuity in business. Organizations operating in a quasi-profitable economy focus on capturing value through offering a unique value proposition by defining effective and efficient income generation logic. They trigger new values to survive in a turbulent environment. At the same time, they compete not only with products or services, but primarily with business models, which must generate new business space, possibilities and opportunities. Companies therefore need to scale this business, that is, to maintain a similar or better level of performance while increasing or decreasing the number of components and resources while adjusting the limits of the impact in the environment. Therefore, the key is to remain in business on the one hand, and to scale the business on the other. The former is often shaped by the principles of responsible business, the expression of certain values; while scaling is embedded in a resource-based concept based on selective adaptation to market realities and growth which generates revenue but does not excessively increase business costs. This is also related to the development of a certain symbiosis, synergy and symmetry in business and the scaling of the mechanisms of mutual proportions.

The monograph presents these two areas of contemporary business. It refers, inter alia, to the concepts of business models in terms of market continuity, the principles of corporate social responsibility, value-based management, sustainable development, the mechanisms of building intercultural rules for doing business and risk management. The monograph consists of chapters covering both theoretical and practical aspects. It opens up many new research and application areas that can be used for the conceptualization and operationalization of business. The purpose of the monograph is to present modern business management trends aimed at business continuity and scaling with the use of various concepts, methods and tools for strategic and operational management.

The monograph contains 20 chapters which deal with the sustainability and scalability of business – theory and practice.
The achievements of the monograph are:
-determining key trends in the theory and practice of sustainability and scalability of business, defining key ontological beings and their use in the strategic and operational management of modern companies,
-presenting the new dimensions of sustainability and scalability as seen through the eyes of the international authors of individual chapters,
-the possibility of applying the solutions contained in the monograph.

The Editor and Authors hope that the presented combination of theory and practice will satisfy the needs of readers, in particular the managers of modern companies, business consultants and researchers of business phenomena. (Imprint: Nova)


Table of Contents

Foreword: Jerzy Ró¿añski

Introduction: Adam Jab³oñski

Chapter 1. Network Dynamics and Business Model Dynamics: An Interdisciplinary Approach
Adam Jab³oñski (Associate Professor, WSB University, Poznan Faculty, Chorzow, Poland)

Chapter 2. Applying the Scenario Approach to the Design of Business Models in Creative Industries
Marek Jab³oñski (Associate Professor, WSB University, Poznan Faculty, Chorzow, Poland)

Chapter 3. Consolidation as a Way of Building Competitive Advantage in the Context of the Demographic Decline and Limited Resources
Angelika Pabian, PhD and Agnieszka Piróg (The Department of Management, The University of D¹browa Górnicza, D¹browa Górnicza, Poland)

Chapter 4. Lobbying as an Instrument of Corporate Social Responsibility in Contemporary Organizations
Joanna Dzieñdziora and Magdalena Wróbel (Department of Management, The University of D¹browa Górnicza, D¹browa Górnicza, Poland)

Chapter 5. Value Systems in Modern Concepts of Organizational Management
Gra¿yna Paulina Wójcik, PhD (University of Finance and Management, Warsaw, Poland)

Chapter 6. The Real and Abstract Areas in Human Sustainable Development
Janusz Dworak, PhD (Chair of Markteting, WSB University, Gdañsk, Poland)

Chapter 7. Organizational Functions and Core Values: Intercultural Matters
Liviu Warter, PhD and Iulian Warter, PhD (Center for Socio-Economic Studies and Multiculturalism, Iasi, Romania)

Chapter 8. Responsibility, Strategy and Business Value: Intercultural Approach to Strategic Management
Iulian Warter, PhD and Liviu Warter, PhD (Center for Socio-Economic Studies and Multiculturalism, Iasi, Romania)

Chapter 9. Sustainable Promotional Activities of Hospitals in the Light of Legal and Organizational Constraints in Poland
Ing. Markéta Lõrinczy, PhD and Ing. Hana Stojanová, PhD (Mendel University of Brno, Brno, Czech Republic)

Chapter 10. Is It Still Enough to Only Have a Good Product and Successfully Scale Up?
Ing. Markéta Lõrinczy, PhD and Ing. Hana Stojanová, PhD (Mendel University of Brno, Brno, Czech Republic)

Chapter 11. Quantifying Sustainability of Banks: A Scorecard Model
Lukasz Prorokowski (Collegium of Economic Analysis, Warsaw School of Economics, Warsaw, Poland)

Chapter 12. The Concept of Sustainability in the Financial Industry
Lukasz Prorokowski and Irena Krystyna Hejduk (Collegium of Economic Analysis, Warsaw School of Economics, Warsaw, Poland)

Chapter 13. Inertia in Procurement Risk Management
Marek Rozycki (M/D/R/K Trusted Adviser Group SP Z O.O., Miko³ów, Poland)

Chapter 14. Approaches to Industrial Project Assessment and Selection in the Ukraine Based on “Risk Benefit”
Sergii M. Illyashenko, Victoria V. Bozhkova, and Oleksandr M. Derykolenko, PhD (Sumy State University, Sumy, Ukraine, and others)

Chapter 15. The Impact of CSR on the Competitive Position of Small and Medium Enterprises
Ma³gorzata Smolarek and Monika Sipa (Faculty of Applied Sciences, Social Academy of Sciences, Krakov, Poland, and others)

Chapter 16. Risk Culture in the VUCA World
Iwona Gorzeñ-Mitka (Faculty of Management, Czestochowa University of Technology, Czestochowa, Poland)

Chapter 17. Determinants of Cross-Border Activity for an Educational Cluster
Joanna Kurowska-Pysz (University of D¹browa Górnicza, D¹browa Górnicza, Poland)

Chapter 18. Dynamic Strategy as a Way to Sustainable Business
Èemerková Šárka and Šebestová Jarmila (Department of Business Economic and Management, Silesian University, School of Business Administration, Karviná, Czech Republic)

Chapter 19. The Evaluation of Perceived Ethical Attitudes of the Academic Staff by Students from the Czech Republic and Poland
Paulina Gajewska, Katarzyna Piskrzyñska, and Kinga Jureczka (Department of Management, University of Bielsko-Biala, Poland)

Chapter 20. The Impact of Stakeholders on Organizations Active in the Field of Sport
Michal Varmus and Patrik Ferenc (Faculty of Management Science, University of Zilina, Zilina, Slovakia)



“Healthy businesses are the backbone of wealth creation and healthy societies. Sustainability and scalability are key mechanisms in securing the long-term health of business.” – Professor Christian Nielsen, Aalborg University, Business Model Design Center, and Høgkolen i Innlandet

“This book is about profitability, scalability, and viability – the ‘Holy Trinity’ of business. But it is also about much more. The editor has compiled a multidisciplinary collection of up-to-date research on business models, corporate social responsibility, values-based management, sustainable development, intercultural aspects of doing business, and much more. This book presents an unusual and valuable combination of ‘hard’ and ‘soft’ perspectives on the challenges of scalability and sustainability of business, which should be of the highest interest for researchers and practitioners.” –  Dr. Florian Lüdeke-Freund, University of Hamburg

The book was written for:
· Managers
· Scientists
· Entrepreneurs
· Enthusiasts of management sciences

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