Millennials: Trends, Characteristics and Perspectives


Megan W. Gerhardt (Editor)
Miami University, Oxford, OH, USA

Joy Van Eck Peluchette (Editor)
Lindenwood University, St. Charles, MO, USA

Series: Social Issues, Justice and Status
BISAC: SOC026000

Millennials: Trends, Characteristics and Perspectives provides an exploration into the diverse ways the Millennial generation is changing our world. The US Census Bureau puts the number of Millennials at 92 million as of 2017, making them the largest living generation in size, as well as the largest generation in the current workforce. Every generation has a unique social identity due to the formative events that shape its members’ values and influence their subsequent attitudes and behaviors. Yet, no other generation in history has prompted so much conversation, debate, and controversy as the Millennials. From the time they first stepped foot into our classrooms and workplaces, Millennials have been labeled as the “Me” Generation—considered entitled, with expectations exceeding their qualifications.

Popular press headlines have lamented the challenges of working and living with this generation of digital natives who were raised by parents dedicated to protecting their children’s self-esteem and handing out participating trophies. However, academic research has been a bit more tentative in its conclusions. Scholarship on generational differences has explored whether the Millennials are really as different as we have been led to believe, or whether all the headlines have been much ado about nothing. To date, research has yielded mixed results, finding similarities between generations in some areas of interest, and marked differences in others. Regardless, from education to technology to their impact on how we manage, lead, and work within our organizations, every industry has felt a shift because of this Millennial force. This volume explores the wide range of elements that make Millennials the subject of so much attention, bringing together the work of scholars from across disciplines to better understand this generation—the trends they are driving, the characteristics that differentiate them, and the subsequent perspectives that are creating significant shifts in how we live and work.


Table of Contents


Chapter 1. Mind the Gap: Moving from Ethnocentric to Ethnorelative Perspectives of Generational Diversity
(Megan W. Gerhardt, Ph.D. and Deepika Hebbalalu, Department of Management, Farmer School of Business, Miami University, Oxford, OH, USA)

Chapter 2. Is Online Personalisation Important to Millennials? A UK Study in the Context of Personalised Search Engines
(Jenny Double and Mariachiara Restuccia, Ph.D., University of Sussex, Brighton, UK, and others)

Chapter 3. Psychological Behavior of Millennials: Living between Real and Virtual Reality
(Sandra Maria Correia Loureiro, Ph.D. and João Guerreiro, Ph.D., Marketing, Operations and General Management Department, Instituto Universitário de Lisboa (ISCTE-IUL), Business Research Unit (BRU/UNIDE), Lisbon, Portugal)

Chapter 4. What Millennial Preservice Teachers Expect to Learn from Their Teacher Education Experience: Are They Receiving What They Need?
(Sarah K. Clark, Ph.D., Department of Teacher Education, Brigham Young University, Provo, UT, USA)

Chapter 5. Exploring Millennials’ Career Aspirations through the Lens of Personality Profiles
(Jason Fertig, Ph.D. and Chad Milewicz, Ph.D., Department of Management & Information Sciences, University of Southern Indiana, Evansville, IN, USA, and others)

Chapter 6. Millennials and Facebook: Are Men at Greater Risk of Cyberbullying Victimization Than Women?
(Joy V. Peluchette, D.B.A, Katherine Karl, Ph.D., Christa Wood, Ph.D., and Jennifer Williams, Lindenwood University, Department of Management, St. Charles, MO, USA, and others)

Chapter 7. Are Helicopter Parents Creating a Generation of WUSI Employees?
(Katherine Karl Ph.D., Frank Butler, Ph.D., Joy V. Peluchette, D.B.A, Marjanna Gunkel, Ph.D., Department of Management, University of Tennessee at Chattanooga, Chattanooga, TN, USA, and others)

Chapter 8. Millennials at Work: Perceptions of Leadership, Uncertainty, Workplace Challenges, and Team Orientation
(Rhetta L. Standifer, Ph.D. and Scott W. Lester, Ph.D., Department of Management & Marketing, University of Wisconsin – Eau Claire, Eau Claire, Wisconsin, USA)

Chapter 9. Age and Generational Differences: A Recipe for Generational Faultlines and a Call for Diversity Leadership
(Scott B. Dust, Ph.D. and Quinn W. Cunningham, Ph.D., Department of Management, Miami University, Oxford, OH, USA)

Chapter 10. Millennials and Institutional Resentment: A New Integrated Process of Marginalization, Suppression, and Retribution
(Darryl B. Rice, Ph.D., Department of Management, Miami University, Oxford, OH, USA)


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