Corporate Social Responsibility: Challenges in Diversity, Accountability and Sustainability


Bernabé Escobar-Pérez and María del Mar Miras-Rodríguez (Editors)
University of Seville

Series: Management Science – Theory and Applications
BISAC: BUS041000

Nowadays, the relevance of Corporate Social Responsibility in private firms is undeniable as well as it is increasingly important for public organizations. Although the idea that firms had some responsibilities to society beyond that of making profits has been around for centuries, it was not until the end of the last century that CSR became a reality in business and one of the determinant factors that has been taken into account in decision-making.

A good diversity management strategy as well as the development of a suitable accountability policy are decisive for being considered as a socially responsible organization. Notwithstanding, it seems that in some cultural environments it is no longer enough to be socially responsible. Stakeholders demand transparency and to know more about the CSR engagement of each organization. In this sense, companies should include CSR in their core strategy and go beyond their commitment to CSR and to carry out a proper CSR communication strategy. All these sustainable behaviors will have an impact on companies’ reputations if they are recognized by their stakeholders.


Table of Contents


Chapter 1. Socially Responsible Human Resource Management (SR-HRM): Exploring the Role of Contingent and Contextual Variables at the National and International Levels
(Jesus Barrena-Martínez, Macarena López-Fernández and Pedro M. Romero-Fernández, Business Management Department, University of Cadiz, Cadiz, Spain, and others)

Chapter 2. Innovation and Creativity for Sustainable Resource Management: A Case Study about Search Engines
(José Ramón-Saura, Pedro Palos-Sánchez and José Álvarez-García, Department of Business and Economics, Rey Juan Carlos University, Madrid, Spain, and others)

Chapter 3. CSR in Hospitality: The Perspectives of Five-Star Hotel Managers in Istanbul
(Aytug Sozuer, PhD, Habibe Gungor-Tanay, Zeynep Mil and Fatih Semercioz, PhD, International Trade and Finance Department, University of Yalova, Yalova, Turkey, and others)

Chapter 4. Influence of Firm Size on Management Reports: The Relationship between Quantity and Quality
(Álvaro Melón, Fco. Javier Ruiz and Mª Carmen Ruiz-Olalla, Department of Economics and Business, La Rioja University, Logroño, España)

Chapter 5. An Analysis of CSR Commitment in Family Firms Based on Company Size
(Cristina López-Cózar-Navarro, PhD, Tiziana Priede-Bergamini, PhD, Sonia Benito-Hernández, PhD and Ivan Hilliard, PhD, Department of Agricultural Economics, Statistics and Management, Universidad Politécnica Madrid, Madrid, Spain, and others)

Chapter 6. Pride and Fear: Emotions in Sustainability
(Marileena Mäkelä, Oana Apostol and Katariina Heikkilä, Finland Futures Research Centre, Turku School of Economics, University of Turku, Turku, Finland, and others)

Chapter 7. Linking Innovation and Corporate Social Responsibility as Relevant Strategies in Organizations
(Dolores Gallardo-Vázquez, PhD, Luis Enrique Valdez-Juárez PhD, and Angela María Castuera-Díaz, MD, Department of Financial Economics and Accounting, Faculty of Economics and Business, University of Extremadura, Badajoz, Spain, and others)


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